Find out why AI search sends your customers to competitors. Then get the plan to fix it.

Two ways to put my playbook to work for you. The $500 diagnostic shows who ChatGPT, Perplexity, Gemini and Google recommend instead of you, and the five fixes that matter most. The 21-day sprint goes all the way: a 12-month SEO and AI search blueprint built on what your competitors missed.

Get started now → Compare the two options ↓

The same checks I run for Plantlife, Stok’d, UpHi and 1922.

$500

Diagnostic, CAD

$1,500

21-day sprint, CAD

24 hours

Reply time

Sound familiar?

Customers ask ChatGPT and Perplexity where to buy or what to buy, and the answer names your competitors.
Ads banned and socials throttled, so search is the channel left and competitors are winning it.
They outrank you on Google and in the map pack (the three stores Google shows on the map), and you can’t see why.
A pile of tactics with no order to run them in.
Traffic that doesn’t turn into repeat sales, and no clear view of which channels drive revenue.

Two ways to work with me

The 21-day strategy sprint

$1,500 CAD, flat fee

The Playbook applied to your business. I take apart the competitors beating you and build your 12-month SEO and AI search blueprint on what they missed.

Everything in the diagnostic.
A full audit and competitor analysis: what they publish, where they get mentioned, what they show up for and why.
A plan to show up wherever people search, plus the moves that turn visitors into repeat buyers.
A 12-month roadmap and blueprint, in the order to run it.
Tracking that shows which parts of the plan bring in sales.
A recorded walkthrough, the Cannabis Schema Blueprint (the code that helps Google and AI read your site), your numbers in the ROI calculator, the Google Business Profile weekly checklist and 30 days of email questions.

I run every sprint myself, a few at a time, so there is a waitlist. Yours starts when your spot opens.

Join the waitlist →

The AI search diagnostic

$500 CAD

A first look at what the Playbook would fix for you: whether AI search and Google recommend you, who they name instead, and what to fix first.

About 25 real buyer questions run across ChatGPT, Perplexity, Gemini and Google AI Overviews. Are you named, who is named instead, and which sources they cite.
A Google and map pack snapshot for your 10 most important searches.
How many visitors AI tools send you, from your Google Analytics.
Three things your competitors do that you don’t.
Five fixes, ranked by impact and effort.

You get a private report and a recorded walkthrough within 7 business days. It covers one business or location, and leaves out live calls, a full technical scan of your site, and doing the fixes for you. Book the sprint within 30 days and the $500 comes off.

Get started now →

How it works

Send the form. Tell me about your business and pick an option, or choose “not sure yet”.
I reply within 24 hours. I read every request myself and send you a link to book a call.
A 30-minute call. You walk me through your goals and I tell you honestly which option fits, if either.
The work starts. Your diagnostic lands within 7 business days. A sprint starts when your spot opens and runs 21 days.

Built for operators who run their own marketing and search campaigns

Anyone in cannabis who wants to be found: stores, brands, producers and the businesses that serve the industry.
In-house marketers who want a second set of expert eyes on the plan.
Agencies who need a cannabis SEO expert to check their strategy.

What operators say

We’ve seen consistent measurable results and increases in web traffic and conversions in our business in only a few months of working together. Chris goes above and beyond to help his clients succeed while simultaneously educating and empowering them to do more.

Colin BamburyMarketing Manager Ghost Drops

Chris is an absolute pleasure to work with. Not only does he do a lot of the grunt work when it comes to SEO but he teaches you all the elements that improve ranking that can be done on your own. He has significantly increased our exposure online which led to an impressive ROI. We would recommend Chris to anyone who is looking to increase exposure online as we found first hand that he is worth every penny.

Will SansonE-Commerce Manager and Digital Marketing Strategist at Superette

Chris is the quintessential SEO expert. He understands Google inside out and knows how to position your business at the top.

Lisa BigioniCEO

Month-over-month, we have seen consistent, measurable results in web traffic and more importantly customer conversions for our business. His support has been a game changer for us - especially considering we are competing with much larger, and better-funded retail businesses.

Andrew GordonChief Growth Officer

Questions operators ask

What is the Playbook?: It is how I help independent cannabis operators sell more weed without ads. It runs on Core Four OS™: four engines that work in order, the Trust Engine™, Visibility Engine™, Conversion Engine™ and Retention Engine™. The full method stays with clients. Get one play a week free in The Revolution Weekly, have the plays that fit your business applied with the diagnostic or the sprint, or have my agency, Extracted, run it for you.
Which option should I pick?: If you want to know where you stand in AI search before you commit, start with the diagnostic. If you already know search matters and want the full plan, go for the sprint. Not sure? Choose “not sure yet” on the form and I will tell you on the call.
What happens after I send the form?: I read every request myself and reply within 24 hours with a link to book a 30-minute call.
How much does it cost, and how do I pay?: $500 CAD for the diagnostic and $1,500 CAD for the 21-day sprint. Nothing is charged when you send the form. I send an invoice after our call. Book the sprint within 30 days of your diagnostic and the $500 comes off.
Why is there a waitlist for the sprint?: I do every sprint myself, so I only run a small number at a time. The waitlist keeps that fair.
Do I need to be in cannabis?: My focus is cannabis: stores, brands, producers, the businesses that serve them, and the agencies who work with them. If you are not sure you fit, send the form and tell me about your situation.
Does the plan stay within the Cannabis Act?: I build every recommendation with the federal and provincial promotion rules in mind. Your own compliance review still signs off before anything goes live.
Is it only about SEO?: Search is the core, but traffic alone does not pay the bills. The sprint also covers turning visitors into buyers, bringing them back, and tracking which channels bring in sales.
Will you do the work for me?: This is advice and a plan you can run yourself. If you want it done for you, that is my agency, Extracted.

Want the Playbook run for you? That’s my agency, Extracted ↗